At UMG (Interscope), drove impact for developing and established artists developing brand storytelling & content strategies based on consumer insights and best practices for content (Google Hub, Help, Hero guidance). Built fan loyalty and reached new unique listeners, working cross-functionally with internal and external partners to launch comprehensive marketing campaigns. Developed and pushed shareable content highlighting career milestones to artist audiences to further drive awareness and growth. Work led to multiple Grammy nominations and a Grammy win (Madison Cunningham best Folk Album) and a #1 charting album in the U.K. (Weird by Yungblud, 2020).
Impact: multiple Grammy nominations, Grammy win (Madison Cunningham best Folk Album), #1 charting album in the U.K. (Weird by Yungblud, 2020).
Key skills utilized: product management, digital marketing, social media, content creation, partnership development, branding, data analysis
Career experience: +10 yrs
