CRM, Engagement, & Revenue Growth | Universal Music Group (Interscope Records)

Designed and tested CX and CRM strategies that increased brand awareness and customer loyalty at Universal Music Group (Interscope Records). The evolved CRM ecosystem contributed to a 690% increase in lead acquisition and a 215% boost in direct-to-consumer revenue YoY.

Impact: 690% increase in lead acquisition and a 215% boost in direct-to-consumer revenue.

Key skills utilized: customer experience management (CX), customer relationship management (CRM), cross-functional project management, data analysis, behavioral science

Career experience: +7 yrs