Analyzed consumer insights and behavioral characteristics using data to inform strategies, understand markets, and measure outcomes. Conducted multivariate data analyses of consumer insights derived from digital media channels and collaborated with internal and external stakeholders in marketing, product, engineering, and CX across multiple international markets (UK, AU, NA, Asia) to inform and optimize the UX/UI design of Apple Music.
Impact: launched Apple Music product in 2015, now serving over 93MM users globally.
Key skills utilized: data analysis, customer relationship management, product development, UX/UI design, behavioral design
Career experience: +9 yrs
