Global Cross-Functional Product Development & UI/UX Design | Apple Music (Beats Music/iTunes)
Analyzed consumer insights and behavioral characteristics using data to inform strategies, understand markets, and measure outcomes. Conducted multivariate data analyses of consumer insights derived from digital media channels and collaborated with internal and external stakeholders in marketing, product, engineering, and CX across multiple international markets (UK, AU, NA, Asia) to inform and optimize the UX/UI design of Apple Music.
Impact: launched Apple Music product to 11MM subscribers in 2015.
Key skills utilized: data analysis, customer relationship management, product development, UX/UI design, behavioral design
Career experience: +9 yrs
